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Research papers

Emerging media VS. traditional platforms?

Separation of the main media categories ingrained in audience measurement is increasingly jeopardised by reality: affordable, easy-to-use communication and multi-media devices, maximising freedom of content and timing and often used on the go.The new...

Catalogue: WM3 2007
Authors: Manuel Daehler, Isabel Wenger
Company: Swiss Broadcasting Corporation
June 3, 2007
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Citation

Daehler and Wenger (2007a, June 03). Emerging media VS. traditional platforms?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/emerging-media-vs-traditional-platforms-


Research papers

Radiocontrol in Switzerland

Switzerland is the first and as of now only country in which the population's radio listening is not established by interviews but electronically. Radiocontrol (RC) has been delivering official radio data since January 2001. This paper looks back in...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Manuel Daehler, Matthias Steinmann, Knut Hackbarth
Companies: GfK, Swiss Broadcasting Corporation
June 14, 2002
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Citation

Daehler, Steinmann and Hackbarth (2002a, June 14). Radiocontrol in Switzerland . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radiocontrol-in-switzerland-


Research papers

Radiocontrol in Switzerland

Switzerland is the first and, as of now, only country in which radio listening is not established by interviews but rather electronically. The Radiocontrol (RC) technique is based on audio comparison and has been delivering official radio data since...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Matthias Steinmann, Manuel Dähler, Knut Hackbarth
Company: Swiss Broadcasting Corporation
April 1, 2001
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Citation

Steinmann, Dähler and Hackbarth (2001a, April 01). Radiocontrol in Switzerland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radiocontrol-in-switzerland


Research papers

A new concept of integrated electronic audience research

Future media research will require: o the provision of high sophisticated information about new media applications (DAB, DVB, Multimedia, other); o tools which are able to monitor media consumption in an environment which becomes more complex - at...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Matthias Steinmann
Company: Swiss Broadcasting Corporation
June 15, 1998
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Citation

Steinmann, M. (1998a, June 15). A new concept of integrated electronic audience research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-concept-of-integrated-electronic-audience-research


Research papers

Single-source-research

Work has been continuing for some time now in Switzerland on an electronic Single-Source survey instrument. The procedure has been carried out gradually. This means that in 1986 the device was first tested only in the consumer field in about 25...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Matthias Steinmann
Company: Swiss Broadcasting Corporation
June 15, 1992
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Citation

Steinmann, M. (1992a, June 15). Single-source-research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/single-source-research


Research papers

The single source approach in media research

The single-source based input-output check is, of course, intended for marketing research; it makes it possible to investigate campaign findings accurately, deploy advertising vehicles to best advantage and lastly, to improve the advertising media....

Catalogue: Seminar 1988: Media And Media Research
Author: Matthias Steinmann
Company: Swiss Broadcasting Corporation
June 15, 1988
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Citation

Steinmann, M. (1988a, June 15). The single source approach in media research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-single-source-approach-in-media-research